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Journal page

Journal page

Resume

Journal page

Lucy's graduation picture

This is a closer look at my experience, skills, and the work i’ve done so far. Each section is interactive, so you can explore the roles, projects, and tools that have shaped my interest in marketing!

Photo strip with Lucy and coworker working at Celsius

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Download My Full Resume!

Journal page

Lucy working at iHeartRadio

Lucy at AMA conference holding a Celsius

Lucy and friend holding Celsius graduation cap

Lucy Wiatrowski

Marketing student at James Madison University with experience in social media, brand strategy, event marketing, and content creation.

Education

James Madison University
B.B.A. in Marketing, Digital Marketing concentration
Expected May 2026

Lucy's graduation picture

Lucy with her PGN family

Click these 2 images to learn more about my extracurriculars!

Lucy with AMA team at conference

Lucy and friends at JMU footfall tailgate

Work
Experience

Throughout my time in college, I’ve gained hands-on experience across brand marketing, social media, and customer-facing roles. Each position has challenged me in different ways and helped me grow both creatively and professionally, while giving me real-world insight into how brands connect with their audiences.

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Student Marketing Ambassador

June 2025 - Present

As a Student Marketing Ambassador for Celsius, I focus on building brand awareness on campus through events, partnerships, and social content. I’ve worked with student organizations, Greek life, and campus groups to get the product in front of new audiences, helping drive trial and engagement in a way that feels authentic to student life. It’s been a really hands-on way to learn how strong branding and in-person experiences can actually influence consumer behavior.

Lucy at Celsius conference holding Celsius can

Celsius University 2025

Ft. Lauderdale Florida

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Board Operating Intern

June 2025 - Present

Through my role with iHeartRadio in Harrisonburg, I create and manage social media content for local stations, helping translate news, music, and events into engaging digital content. I’ve gotten experience writing headlines, captions, and promotional posts that match each station’s voice while still grabbing attention. It’s pushed me to think more creatively about storytelling and what actually makes people stop scrolling.

Lucy at iHeartRadio event

Shenandoah County Fair

August 2025

Server & Bartender

August 2023 - Present

At Giuseppe’s Italian Restaurant, I’ve worked in a fast-paced, customer-focused environment where attention to detail and communication really matter. Whether it’s managing a busy shift or making sure guests have a great experience, I’ve learned how important consistency and service are to a brand’s reputation. It’s also where I built a lot of my people skills, especially when it comes to reading situations and adapting quickly.

Lucy at Giuseppes holiday party with staff

Giuseppes Annual Holiday Party

December 2024

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