COB 300 Business Plan
This project is a comprehensive business plan developed over the course of a semester with a team of eight. We worked from start to finish across management, operations, finance, and marketing to build a fully developed business concept, culminating in a final presentation of our recommendations.
ThermoGlide
ThermoGlide is the product our team developed as part of this project. It is a ski and snowboard boot liner designed to enhance performance through warmth, comfort, and flexibility. By integrating adjustable heating technology directly into the liner, it eliminates the need for bulky add-ons while keeping users warm in any condition. The goal was to create a product that allows skiers and snowboarders to stay comfortable, confident, and focused all day on the slopes.
Market Segmentation
This segment consists of younger skiers and snowboarders under 18 who are active in the sport but are not the primary target, as purchasing decisions are typically made by their parents.
Positioning
This positioning analysis shows how ThermoGlide stands out by combining high warmth, comfort, and flexibility, unlike competitors that typically focus on only one or two of these features.
Promotional Strategy
The promotional strategy is built around a structured budget that allocates funds across advertising, sales promotions, public relations, and other marketing efforts. As revenue grows, the investment in promotion increases each year, supporting greater brand visibility, customer engagement, and long-term growth.
Financial Highlights
The business is projected to grow steadily over time, with increasing investment in marketing supporting brand awareness and expansion. ThermoGlide is expected to reach profitability within the first few years as demand and market share increase.