A collection of work that showcases my approach to marketing, from building comprehensive business and marketing plans to executing campaigns and developing creative content. These projects highlight my ability to think strategically, work creatively, and bring ideas to life.
Spring 2025
COB 300 Business Plan
Created a comprehensive business plan from start to finish, including management, operations, finance, and marketing. Collaborated with a team of eight over the course of the semester to develop and present a complete, real-world business concept.
Fall 2025
Integrated Marketing Campaign: Shenandoah Caverns
Developed a comprehensive integrated marketing campaign for Shenandoah Caverns as part of a team of six over the course of the semester. Our team created campaign strategy, deliverables, budgets, and event concepts, and presented our final recommendations directly to the client as a real-world plan intended for implementation.
Fall 2025
Digital Marketing Portfolio
A digital marketing portfolio showcasing my work in content creation, copywriting, and visual design. This collection includes Adobe-based projects as well as a nonprofit rebranding project, highlighting my ability to create cohesive and engaging brand content.
